Successful Aboriginal business? You bet!

Aboriginal businesses are equally successful as any other. But they have one unique advantage when it comes to overcoming challenges.

Close this

Wishing you knew more about Aboriginal culture? Search no more.

Get key foundational knowledge about Aboriginal culture in a fun and engaging way.

This is no ordinary resource: It includes a fictional story, quizzes, crosswords and even a treasure hunt.

Stop feeling bad about not knowing. Make it fun to know better.

Sold! Show me how No, thank you

Selected statistics

Percentage of top 500 Aboriginal corporations located in the NT; in WA: 24%, QLD: 19% NSW: 13% [1].
$ 1.88b
Combined income generated by the top 500 Aboriginal corporations; in 2009/10: 1.16b; in 2004/05: 0.77b [1].
Average growth rate of top 500 Aboriginal corporation's income per year [1].
Percentage of top 500 Aboriginal corporations making a profit [1].
Number of full-time employees in the top 500 Aboriginal corporations; in 2007/08: 6,948 [1].
Percentage of self-generated income of top 20 Aboriginal corporations; government funding: 39%; other sources: 17% [1].
Number of Aboriginal people who were self-employed in 2006 [15].
Number of Aboriginal businesses operators in Australia in 2010 [18]. 26% of these were in the construction industry.

What is an ‘Aboriginal business’?

Aboriginal businesses can employ both Aboriginal and non-Aboriginal staff. Here are the Australian Bureau of Statistics’ definitions to help decide when a business is Aboriginal: [21]

Definition:  Aboriginal and Torres Strait Islander-owned business
An Aboriginal and Torres Strait Islander-owned business has at least one owner who identifies as being of Aboriginal and Torres Strait Islander origin. For this definition:

  • a ‘business’ is defined to align with the ABS standard definition of a business
  • self-identification is accepted for a person of Aboriginal and Torres Strait Islander origin.

The above definition includes businesses where there is equal ownership between Aboriginal and non-Aboriginal persons (e.g. a mixed couple) or there is Aboriginal minority (less than 50%) ownership in a business.

Definition: Aboriginal and Torres Strait Islander-owned and controlled business
An Aboriginal and Torres Strait Islander-owned and controlled business is one that is majority owned by Aboriginal and Torres Strait Islander persons.
For this definition:

  • a ‘business’ is defined to align with the ABS standard definition of a business
  • self-identification is accepted for a person of Aboriginal and Torres Strait Islander origin
  • majority ownership is considered to be a proxy for control.

Aboriginal businesses: unique challenges and a secret skill helping succeed

In 2006, 6% of Aboriginal people aged 15-64 years were self-employment; around one-third the self-employment rate for non-Aboriginal people in this age range (16%). The overwhelming majority operated in construction (26%), followed by transport, postal and warehousing (9%) and retail (7%) [15]

Most of the top 500 Aboriginal corporations operate in health and community services (40%), employment and training (26%) and land management (17%). [1]

With Australian media blasting out negative news about Aboriginal people it is difficult listening to the quiet stories of Aboriginal success in business. But they are everywhere, like refreshing oases dotting a dry media desert.

Many Aboriginal businesses have only formed in the early 2000s, and their stories are seldom told. Their biggest challenge is educating the local market that Aboriginal business can add significant value to the economic landscape.

“Aboriginal people are succeeding in all sorts of things and we are trying to put these stories out there,” says Wayne Denning, a Birri Gubba man and Managing Director of Brisbane-based Carbon Creative agency. “We are working to initiate stories and ideas and being a leader in the way we do business.” [20]

Glen Brennan, a Gomerio man from Narrabri in northern New South Wales and State Director Victoria, Government, Education and Community with NAB, knows that Aboriginal businesses face the same sort of challenges as mainstream businesses. But he also knows they have a secret ingredient that helps them survive and strive.

“Indigenous businesses will be required to show the adaptability that made our old people here truly successful in this country for millennia,” he reveals. “It’s that same level of adaptability that entrepreneurs are going to need to show in a world that’s continually changing.”

“That ability… is what we are seeing now. It’s quite pleasing because that’s the skill set that’s required to develop scale.” [20]

Aboriginal businesses are also pivotal in recruiting Aboriginal employees.

If they were able to get a fair share of resource contracts in the Pilbara region of Western Australia, it would dramatically improve the social and economic fabric of every Aboriginal person in the region [3].

“With employment, Aboriginal [businesses] recruit, retain and train more Aboriginal people than any other business group or sector in the country,” observes Tony Wiltshire, general manager of the Pilbara Aboriginal Contractors Association (PACA) [3].

“Aboriginal businesses are the best recruiter and trainers of Aboriginal people because they understand the cultural requirements and obligations and conditions and circumstances of Aboriginal people in the Pilbara far better than any of these [non-Indigenous] resources companies operating in the Pilbara.”

Being an Aboriginal person in business, there's nothing more involving and proud to be able to do [than] the thing you love and turn it into a business.—Josh Whiteland, operator of Koomal Dreaming [2]

One challenge unique to Aboriginal business owners is their Aboriginality. The media has been successful in equating Aboriginality with failure in many Australian minds.

While Australians have no problem acknowledging individual success, like that of sport legend Cathy Freeman, they struggle attributing it to their Aboriginality. But when Australians come to consider the perceived failings of an Aboriginal person, they almost always attribute it to their Aboriginality [19].

Mainstream Australia looks at you and wonders why you are successful.—Tess Atie, owner NT Indigenous Tours [4]

Cover: Top 500 Aboriginal and Torres Strait Islander corporations report Since 2007, the Office of the Registrar of Indigenous Corporations prepares a Top 500 Aboriginal and Torres Strait Islander corporations report which collates and compares a range of data provided by corporations as part of their annual reporting.

Finding Aboriginal suppliers

More and more organisations and companies are implementing Reconciliation Action Plans (RAPs). A common element of their RAP is to liaise with Aboriginal suppliers. But where can you find them?

Supply Nation

Percentage of Australian businesses that are small businesses [14].
Proportion of small businesses that are Aboriginal-owned [14].

Supply Nation (formerly known as Australian Indigenous Minority Supplier Council (AIMSC)) aims to encourage the growth of Aboriginal businesses by linking corporate and government purchasers with certified suppliers of goods and services. Similar overseas models have a proven track record in improving business and employment participation rates in minority communities [12].

Supply Nation wants to ensure that small to medium Aboriginal businesses have the opportunity to be integrated into the supply chains of Australian companies and government agencies.

Commencing in 2009 as a 3 year pilot project, Supply Nation is a not-for-profit membership body and is funded by the Australian Government Department of Education, Employment and Workplace Relations, as well as Industry & Investment NSW.

After successfully completing the pilot phase, AIMSC rebranded to become Supply Nation in 2013.

In its 2014 annual report, Supply Nation had 276 certified suppliers on its books generating $105m worth of contracts and $107m of transactions. [13]

Black Pages

Founded in 1999, Black Pages is Australia’s first national Aboriginal business and community enterprise directory. It’s a marketplace for businesses, government agencies and communities.

As an Aboriginal-owned business, it builds and promotes Aboriginal business entreprenuership and works with government, industry and communities to improve socio-economic development and outcomes for Aboriginal people.

Apart from listing Aboriginal businesses, Black Pages also includes supportive non-Aboriginal businesses, government agencies and other groups.

Success stories

Indigenous Land Corporation purchases Ayers Rock Resort

15 years after Uluru was handed back to its traditional owners the Indigenous Land Corporation (ILC) announced on 15 October 2010 that it had purchased the Ayers Rock Resort and all associated infrastructure for A$300 million [9].

The deal is a big step towards Aboriginal self-determination in Central Australia. Through a local organisation, the Anangu tribe will acquire a stake in the enterprise and play a “continuing role” in resort operation and management.

The ILC plans to establish a national Indigenous tourism training academy at Yulara. The acquisition will also lead to the return of 104,000 hectares of culturally significant freehold land to Anangu traditional owners.

Uluru close to sunset. 400,000 tourists visit Uluru every year. With the resort in Aboriginal hands more focus can be put on teaching about Aboriginal culture—and making tourists re-think their decision to climb the rock. Photo: Björn Ritter

We have watched the resort be built and grow over the last 30 years, but Anangu were always outside. WE hoped that the resort would provide training and jobs for us, but that's never really happened.—Margaret Smith, Chairperson, Wana Ungkunytja [9]

The resort will be a place we are proud of--somewhere where visitors can come and learn about Anangu and our country.—Margaret Smith [9]

Number of Aboriginal staff at Ayers Rock Resort in 2010 [9]; in November 2012: 170 [16].
Projected number of Aboriginal staff at Ayers Rock Resort for 2015; for 2018: 340 [9].
Annual number of tourists visiting Uluru-Kata Tjuta National Park [9].
Year Uluru was handed back to traditional owners (26 October 1985).

Tour operator

Tess Atie is the owner-operator of NT Indigenous Tours. Two years after starting her own business she now understands the business world and attends meetings and networking functions. [4]

Tess received support from Indigenous Business Australia (IBA) which helped her write a business plan and gain accreditation to operate out of Kakadu National Park. She took out a loan to finance her tour vehicle, contrary to some people’s belief that she received it from the government.

Imparja Television

Imparja Television Imparja Television is an Aboriginal-owned broadcasting station in Alice Springs, NT, operating since June 1988. Its services include National Indigenous Television (NITV) which was launched in mid-2007, and eight Aboriginal radio stations [11].

Nine Imparja has the largest broadcast area in Australia, covering 3.6 million square kilometres across six states and territories with an estimated audience of 430,000 people. It comes free-to-air and competes with the national market for advertising revenue.

Indigenous Business Australia (IBA)

Indigenous Business Australia is a government agency which

  • assists and enhances Aboriginal and Torres Strait Islander self-management and economic self-sufficiency and
  • advances the commercial and economic interests of Indigenous people by accumulating and using capital assets.

One of the tasks of IBA is to help Aboriginal people achieve home ownership. In 2001 Indigenous home ownership was at 32% while the national non-Indigenous average was 68% [10]. IBA wants to raise this rate to 40%. In 2008 its customers come from NSW (29%), QLD (27%), NT (16%), VIC (10%) and WA (8%).

Indigenous Business Australia Indigenous Business Australia

Business high-flyers join Aboriginal communities

In 2001, Westpac and the Boston Consulting Group launched Indigenous Enterprise Partnerships, renamed in 2010 to Jawun (meaning “friend” or “family”). Jawun brings together business people with Aboriginal communities.

Usually sent out on 5-week assignments, the corporate experts find the holes in local know-how and match business experience to the community. Among other things they help run businesses professionally, improve board reporting, deal with governments or secure grants [17].

Businesses involved include KPMG, IBM, Wesfarmers, Rio Tinto, Leighton Holdings, Woodside, BHP Billiton and Qantas. Projects operate in Cape York, Arnhem Land, the Central Coast, inner Sydney, the Kimberley or the Murray area.

Store remake saves 600km round-trip

People from the Jilkminggan community in the Northern Territory who wanted to buy good food for their families had to travel 300km to Katherine and back because their store’s stock was mostly unusable and very expensive [5].

The local Dungalan Aboriginal Association decided to improve the situation. Together with Outback Stores and the Federal Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) the community store was overhauled and re-opened, meeting all safety and health requirements.

The new store now has a good chance of making a strong return for the community and delivering better health outcomes for the people.

Jilkminggan is just one of those success stories where you see absolute co-operation with the community, the government and Outback Stores.—John Kop, CEO Outback Stores [5]

Daniel was sick of small jobs

When Daniel Tucker and his brothers were trying to break into the mining industry, they found people were often reluctant to give them work in the industry.

Instead they offered them minor jobs like gardening and fencing.

Rather than become discouraged, the brothers were inspired to establish their own mining company—Carey Mining—in 1995.

Carey Mining now has contracts with big companies such as BHP Billiton Nickel West and Rio Tinto, and also runs a training scheme for Aboriginal students.

In 2010 Carey Mining won the inaugural Indigenous in Business Award at the Ethnic Business Awards ceremony in Perth [6].

The above story is not unique. “Aboriginal people want real jobs,” says Alison Anderson, a Northern Territory politician and Independent Aboriginal MP [7]. “They want to be trained as plumbers, as carpenters, instead of bringing in people from the outside to take all the money.”

Many Aboriginal people have “up to six or seven certificates” from training but still cannot get a “real job” Anderson observes.

Rare Aboriginal business advertisement

Aboriginal business ad. This ad appeared in an Indigenous newspaper. It is proof of the success Aboriginal people can have in business.

Advertisements for Aboriginal businesses which fly the Aboriginal flag are still a rarity. More and more Aboriginal people are able to get a better education, despite a huge lack of government support in that area.

Adverts like this debunk the myth of the ‘lazy Aboriginal’ and are testimony to a new class of business people of Aboriginal descent.


Celebrating Indigenous Governance

The Celebrating Indigenous Governance handbooks are packed with real stories and real case studies from finalists and winners of the Indigenous Governance Awards, held since 2005 to identify, celebrate and promote effective Indigenous governance.

Each chapter deals with a critical governance topic—leadership, future planning, making and implementing decisions—providing tips and examples on how you can adapt effective practices to your organisation or initiative.

Indigenous Community Volunteers

Getting Down to Business is a film shown to raise funds for the Indigenous Communities Volunteers Foundation (ICV). The ICV works in partnership with Aboriginal and Torres Strait Islander people to design and implement community development projects.

If a person fits well into a community and the community accepts them, then whatever the task is will be effective.—Ron Day, Chairman, Murray Island Council (Torres Strait) [8]


View article sources (21)

[1] 'The Aboriginal and Torres Strait Islander Corporations 2014–15', Commonwealth of Australia 2016, ISBN 9781925054651; figures are for financial year 2014/15
[2] 'Tourism businesses face some barriers', Koori Mail 511 p.36
[3] 'Report calls for a fair go', Koori Mail 472 p.34
[4] 'Smooth operator', Koori Mail 512 p.21
[5] 'Better times in store', Koori Mail 441 p.19
[6] 'Carey Mining takes out inaugural business award', Koori Mail 489 p.35
[7] 'NT MP warns over new Alice funding', Koori Mail 497 p.11
[8] 'Getting Down to Business', documentary, Kim Reddin, 2/2010
[9] 'Rock solid deal', Koori Mail 487 p.1+6
[10] 'Homing in on an untold story', NIT 10/7/2008 p.24
[11] 'Imparja's new Alice studios officially open', Koori Mail 427 p.50
[12], visited 18/7/2012
[13] Supply Nation Annual Report 2014, p.9
[14] 'Business council set for conference, fair', Koori Mail 522 p.34
[15] '4722.0.55.009 - Self-employed Aboriginal and Torres Strait Islander People 2006', Australian Bureau of Statistics, 7/7/2009
[16] Travel, SMH 17/11/2012
[17] 'Grand ties forged with indigenous communities', SMH 15/12/2012
[18] 'Fabric of belief', My Career, SMH 28/8/2010
[19] 'All roads lead to Byron… and blackfellas' - The Tracker, 8/5/2013
[20] 'Indigenous business hitting perfect pitch', The Guardian Australia 8/8/2017
[21] 'Defining Aboriginal and Torres Strait Islander-Owned Businesses', Information Paper, 4732.0, Australian Bureau of Statistics, 27/2/2012

Cite this article

An appropriate citation for this document is:,
Aboriginal culture - Economy - Successful Aboriginal business? You bet!, retrieved 17 December 2018