Arts

Aboriginal art: Rich profits, poor artists?

You will be surprised how little Aboriginal artists are paid in many cases, while their paintings fetch prices in the millions.

Selected statistics

$10,000
Highest price for an Aboriginal painting around 1990 [12].
$34,000
Highest price for an Aboriginal painting sold in 1994 [12].
$206,000
Highest price for an Aboriginal painting sold in 1999 [12].
$2.5m
Highest price for an Aboriginal painting in 2008 [12].
17
Number of artists in the history of Aboriginal art whose work has sold for more than $100,000 [12].
$400m
Annual worth of the Aboriginal arts market in 2007 [13].
$1.4m
Payouts Australia's resale royalty scheme generated for Aboriginal artists in its first 6 years of operation [14].
$50..500
Amount of the majority of resale royalties paid [14].

Australian Aboriginal art is sold all over the world, sometimes fetching very high prices. Where go these huge profits from that artwork? Do Aboriginal artist receive their fair share? And what happens if the artwork is sold on?

Aboriginal art: Rich profits, poor artists

'Warlugulong' by Clifford Possum Tjapaltjarri Clifford Possum Tjapaltjarri’s painting Warlugulong. Its value rose by 2,000% within 30 years.

Each year Aboriginal art contributes $100 million to the Australian economy [3]. Aboriginal paintings fetch high prices at auctions.

Warlugulong by Clifford Possum Tjapaltjarri was first bought by the Commonwealth Bank in 1977 for AUD 1,200. In 1996 the bank sold the painting for AUD 36,000. In July 2007 the National Gallery of Australia bought it at a Sotheby’s auction for AUD 2.4 million [1], the highest price ever paid for an Aboriginal painting and an increase on the original price of 2,000%.

Similarly, Johnny Warangkula Tjupurrula’s Water Dreaming was reportedly sold in 1973 for $150. In 2000 the painting changed hands for $486,500, a rise of 3,243% in 27 years.

However, many times these profits don’t make their way back to the artist. Unscrupulous dealers pay artists with cars and illegal and prescription drugs to work in “sweatshops”, trapping them in a cycle of poverty [9].

When sold through regular agencies, the most common split of sales through art centres is 60% to the artist and 40% to run the art centre.[13]

Can you answer?

Question: How many artists earn $7,300 or less from their art in a year? Enter your answer in % here: %

Tell me!

Answer:
50% [1].

Resale royalty schemes

To help artists earn at each resale of their artwork the French government in 1920 introduced a resale royalty, and resale rights have now been introduced right across the European Union [1].

In Australia the National Association for Visual Arts (NAVA) and Arts Law Centre of Australia lobbied successfully for the introduction of resale royalties which was approved by the federal government in 2008.

On 1 July 2009 the resale royalty scheme was introduced which became law on 9 June 2010 [7]. Under the scheme 5% of the resale price is paid to artists if their work is sold for AUD 1,000 or more [6]. All Australian works under copyright will attract the resale royalty if sold after 9 June 2010, not just works created after the laws are passed [5]. The scheme applies to works by living artists and for a period of 70 years after an artist’s death [6,7]. For works acquired before 9 June 2010 the royalty will only be triggered on the second re-sale.

A non-profit organisation, Copyright Agency, manages the scheme and collects the royalties, distributing them after taking a 10% cut [7]. In the first year it generated $325,000 in royalties for 1,630 resales, and most recipients were Aboriginal artists [10].

Australian law entitles artists to copyright royalties but this concept still faces significant resistance from auction houses and galleries. In fact, some public galleries require artists to sign a copyright waiver before they accept their paintings for exhibition.

There are also concerns that the resale royalties only help a minority of artists. In 2006 and 2007, only 2 of the 20 top-selling Australian artists were Aboriginal [4], and just 5 in 2016 [14].

Of the $4 million dollars in royalties the scheme collected in the first 6 years of its operation,Aboriginal artists received $1.4 million. However, the maximum payout to a non-Aboriginal artist would have been almost six times as much as to an Aboriginal artist. [4]

Problems arise when the artist has died and there are many family members potentially entitles to receive the royalty. Aboriginal family lore does not accept royalty payments going only to the next of kin [7].

Another problem is how to get royalty cheques to people in remote communities who don’t have phones or postal addresses.

On the positive side, the resale royalty scheme delivered “much-needed income to Aboriginal and non-Aboriginal artists, and importantly, information to artists on the changing value of their work as it progresses through the secondary art market,” explains Adam Suckling, CEO of the Copyright Agency. [14]

Resale rights are recognised in 81 countries. For more information on the resale royalty scheme go to www.resaleroyalty.org.au.

When the collector makes some money from the sale of the work, so does that Aboriginal artist who is still in community… This resale royalty might be important for all artists, but it is really important for Aboriginal artists.—Nyurpaya Kaika, artist, Tjala Arts Centre, APY Lands [14]

Indigenous Art Code

In 2007 a Senate inquiry found that many Aboriginal artists were working in squalor for minimal pay, drugs and second-hand cars [8]. As a consequence the Australian government launched the Indigenous Art Code in July 2010.

The voluntary code aims to end dodgy sales practices and will be administered by a committee on behalf of the Aboriginal Australian art industry.

For more details check out the Indigenous Art Code website.

When I paint I feel like I'm in the Dreamtime, and can see all the animals and birds… And it keeps me off the streets and out of trouble.—Trevor 'Turbo' Brown, Latji Latji man and Aboriginal artist [2]

What influences Aboriginal art sales

Among the factors that can change the art market are [11,15]:

  • Superannuation legislation. Some buy Aboriginal art as an investment for their superannuation. Laws around how to store art influence if it’s viable to buy.
  • Resale royalties. As good as resale royalties are for Aboriginal artists they mean that art prices can go up to include the royalties.
  • Supply levels. If there is an oversupply of Aboriginal art, prices go down.
  • Fake art. Stories about fakes, frauds and dodgy dealings with vulnerable artists all influence buyers’ decisions.
  • Quality of works. When a lot of average art works hit the market people are less likely to buy.
  • Non-Aboriginal staff. There is a lack of Aboriginal art marketers, reviewers, editors and publishers. But they have a limited understanding of Aboriginal art and the cultural understandings of why an artist makes the work and where it comes from. [15] If Aboriginal people represented Aboriginal artists, their products could be promoted better.

Footnotes

View article sources (15)

[1] 'Hope for artists', Koori Mail 417, p.26
[2] 'Artist's focus on Dreamtime animals', Koori Mail 422, p.51
[3] 'Caring for culture, Caring for country', NIT 10/7/2008 p.17
[4] NIT 30/10/2008 quoting The Australian
[5] 'Govt announces resale scheme', NIT 16/10/2008 p.6
[6] 'New reale scheme is welcomed', Koori Mail 436 p.3
[7] 'Win for artists', Koori Mail 478 p.1
[8] 'Art code is launched', Koori Mail 481 p.17
[9] 'Art calls backed', Koori Mail 404 p.5
[10] 'New comic to assist artists', Koori Mail 506 p.56
[11] 'Older Aboriginal art back in fashion', Australian Financial Review 12/6/2012 p.13
[12] 'Connect the dots', TimeOut 21-27/5/2008 p.16
[13] 'Ancient indigenous art back in vogue', The West Australian 25/8/2016
[14] 'More than $4m in royalties generated from resale scheme', Copyright Agency 5/8/2016
[15] 'Building Audiences: Aboriginal and Torres Strait Islander Art', K Bridson, M Clarke, J Evans, B Martin, R Rentschler and T White (2015), Sydney, Australia Council for the Arts

Cite this article

An appropriate citation for this document is:

www.CreativeSpirits.info,
Aboriginal culture - Arts - Aboriginal art: Rich profits, poor artists?, retrieved 29 May 2017